BRAND FACT FILE: MUJI
Website: www.muji.com Founded: 1979 Country of origin: Japan Brand fact 1: Muji’s range offers over 5,000 products. Brand fact 2: Muji’s catalogue represents nearly all of its marketing expenditure. Brand fact 3: One of the most successful recent projects was Naoto Fukasawa’s CD player. The product sold 50,000 units in the first eight months, taking […]
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