BRAND FACT FILE: NIVEA

BRAND FACT FILE: NIVEA

Website: www.nivea.com Founded: 1911 Country of origin: Germany Brand fact 1: Nivea is a Germany’s fifth most valuable brand, behind Mercedes, BMW, Volkswagen and software giant SAP. Brand fact 2: Since 2002 its brand value has exceeded US $2 billion according to Interbrand.

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 BRANDS FACT FILE: CAFEDIRECT

BRANDS FACT FILE: CAFEDIRECT

Website: www.cafedirect.com Founded: 1991 Country of origin: UK Brand fact 1: Cafedirect is the UK’s largest Fairtrade hot drinks company. Brand fact 2: Cafedirect buys from 33 producer organizations in 11 countries which means 250,000 coffee growers are guaranteed a decent income. Brand fact 3: Cafedirect puts 8 per cent of its gross profit back […]

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 BRAND FACT FILE: SEEDS OF CHANGE

BRAND FACT FILE: SEEDS OF CHANGE

Website: www.seedsofchange.com Founded: 1989 Country of origin: USA Brand fact 1: The company sells over 2,800 varieties of seeds. Brand fact 2: All of the companies seeds are 100 per cent organic. Btrand fact 3: Seeds of Change won the Organic Food Award 2003 for its ‘Fresh Cherry Tomato with Basil and Parmesan Pasta Sauce’.

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 BRAND FACT FILE: BEN AND JERRY

BRAND FACT FILE: BEN AND JERRY

Website: www.benjerry.com Founded: 1978 Country of origin: USA Brand fact 1: Ben and Jerry started off in the bagel delivery business, in a company they called UBS (United Bagel Service). Brand fact 2: Ben and Jerry met in the 7th grade gym class in New York. Brand fact 3: Ben & Jerry’s generated over 390 […]

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 BRAND FACT FILE: JOHNSON & JOHNSON

BRAND FACT FILE: JOHNSON & JOHNSON

Website: www.jnj.com Founded: 1886 Country of origin: USA Brand fact 1: Johnson & Johnson has 110,600 employees in more than 200 operating companies in 57 countries around the world, selling products in more than 175 countries. Brand fact 2: Johnson & Johnson is one of the biggest healthcare companies in the world. Brand fact 3: […]

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 BRAND FACT FILE: JENNIFER LOPEZ

BRAND FACT FILE: JENNIFER LOPEZ

Website: www.jenniferlopez.com Date born: 1970 Lives: USA Brand fact 1: In 2001, Lopez’s fragrance and apparel line became an overnight sensation, bringing in US $130 million during its second year. Brand fact 2: In 1997 J-Lo’s profile was raised when People magazine named her as one of the ‘ Fifty Most Beautiful People’.

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 BRAND FACT FILE: GUCCI

BRAND FACT FILE: GUCCI

Website: www.gucci.com Founded: 1920 Country of origin: Italy   Brand fact 1: Gucci is one of the world’s leading purveyors of personal luxury goods. Brand fact 2: In 2003, Gucci generated 1.5 billion euros in revenue. Brand fact 3: The company manufactures and sources all products in Italy.

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 BRAND FACT FILE: BURBERRY

BRAND FACT FILE: BURBERRY

Website: www.burberry.com Founded: 1856 Country of origin: UK Brand fact 1: The 1960s saw the Burberry check being used on umbrellas, luggage and scarves. Before then it had been mainly used as a coat lining. Brand fact 2: Burberry operates 60 stores and 10 concessions. Brand fact 3: Humphrey Bogart wore a Burberry mac in […]

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 BRANDS FACT FILE: MOET & CHANDON

BRANDS FACT FILE: MOET & CHANDON

Website: www.moet.com Founded: 1743 Country of origin: France Brand fact 1: Moet & Chandon is leader in the export market, the house sells over 80 per cent of its production to foreign markets. Brand fact 2: A Moet & Chandon cork pops somewhere on Earth every single second. Rand fact 3: Moet & Chandon’s vineyard […]

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