BRAND FACT FILE: HARD ROCK

BRAND FACT FILE: HARD ROCK

Website: www.hardrock.com Founded: 1971 Country of origin: USA Brand fact 1: There are over 100 Hard Rock Cafes in over 40 countries. Brand fact 2: The brand owns over 60,000 pieces of rock-‘n’-roll memorabilia including Jimi Hendrix’s guitar and John Lennon’s glasses.

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 BRAND FACT FILE: CHRYSLER

BRAND FACT FILE: CHRYSLER

Website: www.chrysler.com Founded: 1924 Country of origin: Canada Brand fact 1: Chrysler was the largest tank factory in the United States and produced 25,000 tanks during World War II. Brand fact 2: Chrysler says the PT cruiser defies categorization. Brand fact 3: Beginning in July 2002, all Chrysler vehicles gained a new 7-year/70,000-mile warranty, which […]

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 BRAND FACT FILE: COCA-COLA

BRAND FACT FILE: COCA-COLA

Website: www.coca-cola.com Founded: 1886 Country of origin: USA Brand fact 1: In the first year the company sold about nine glasses of Coca-Cola a day. Brand fact 2: Coca-Cola has become the most popular and biggest-selling soft drink in history. Brand fact 3: Coca-Cola is the best known product in the world.

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 BRAND FACT FILE: VOLKSWAGEN

BRAND FACT FILE: VOLKSWAGEN

Website: www.volkswagen.de Founded: 1938 Country of origin: Germany Brand fact 1: Volkswagen is Europe’s number one car maker. Brand fact 2: The Beetle has been in production in various forms since 1938, interrupted only by the Second World War. Brand fact 3: From 1968 to 1997 a white Beetle with racing numbers and stripes named […]

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 BRAND FACT FILE: CONVERSE

BRAND FACT FILE: CONVERSE

Website: www.converse.com Founded: 1908 Country of origin: USA Brand fact 1: Introduced in 1917, the All Star soon led to the creation of the Chuck Taylor All Star, a shoe that became the staple of basketball players worldwide for more than 50 years. Brand fact 2: The original 1923 canvas and rubber classic Chuck Taylor […]

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 BRAND FACT FILE: VESPA

BRAND FACT FILE: VESPA

Website: www.vespa.com Founded: 1946 Country of origin: Italy Brand fact 1: In the first ten years, one million units were produced. Brand fact 2: It is one of the great icons of Italian style and elegance , and with currently more than 16 million units produced, is well known throughout the world. Brand fact 3: […]

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 BRAND FACT FILE: MUJI

BRAND FACT FILE: MUJI

Website: www.muji.com Founded: 1979 Country of origin: Japan Brand fact 1: Muji’s range offers over 5,000 products. Brand fact 2: Muji’s catalogue represents nearly all of its marketing expenditure. Brand fact 3: One of the most successful recent projects was Naoto Fukasawa’s CD player. The product sold 50,000 units in the first eight months, taking […]

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 BRAND FACT FILE: BANG-OLUFSEN

BRAND FACT FILE: BANG-OLUFSEN

Website: www.bang-olufsen.com Founded: 1925 Country of origin: Denmark Brand fact 1: Bang & Olufsen has approximately 1,770 stores in more than 40 countries. Brand fact 2: The UK and Denmark are the brand’s largest markets. Brand fact 3: Nearly all of the companies products are made in Denmark.

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 BRAND FACT FILE: AUDI

BRAND FACT FILE: AUDI

Website: www.audi.com Founded: 1909 Country of origin: Germany Brand fact 1: Since 1932 the Audi emblem has been the ‘four rings’, which stand for its amalgamation with DKW, Horch ND Wanderer to form Auto Union AG. Brand fact 2: Impressive successes in the International Austrian Alpine Rallies from 1912 to 1914 confirmed the high performance […]

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 BRAND FACT FILE: IKEA

BRAND FACT FILE: IKEA

Website: www.ikea.com Founded: 1943 Country of origin: Brand fact 1: When Ikea started Ingvar Kampard used to distribute his products via the country milk van. Brand fact 2: Last year a total of 286 million people visited the IKEA Group’s stores around the world. Brand fact 3: The IKEA catalogue printed 118 million copies in […]

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