BRAND FACT FILE : HERTZ

BRAND FACT FILE : HERTZ

Website: www.hertz.com Founded: 1918 Country of origin: USA Brand fact 1: Hertz remains the most popular car-hire brand in the world, ahead of rival Avis. Brand fact 2: The first Hertz hire cars were a dozen second-hand Model T Fords. Brand fact 3: Today, it has a presence in 140 countries.

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 BRAND FACT FILE : DIESEL

BRAND FACT FILE : DIESEL

Website: www.diesel.com Founded: 1978 Country of origin: Italy Brand fact 1: The brand is based in over 80 countries with over 200 stores. Brand fact 2: Until 1989 Diesel only sold menswear. It now targets women and children as well. Brand fact 3: Tom Cruise and David Beckham are two of Diesel’s many high-profile fans.

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 BRAND FACT FILE: GAP

BRAND FACT FILE: GAP

Website: www.gap.com Founded: 1969 Country of origin: USA Brand fact 1: Originally the Gap sold names as Levi’s, rather than its own branded goods. Brand fact 2: The Gap owns the clothing brands Old Navy and Banana Republic. Brand fact 3: It is now the most successful clothing company on the planet.

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 BRAND FACT FILE: CALVIN KLEIN

BRAND FACT FILE: CALVIN KLEIN

Founded: 1968 Country of origin: USA Brand fact 1: Calvin Klein invented the world’s first unisex perfume ‘One’. Brand fact 2: Over a decade after the famous ads featuring Mark Wahlberg the Calvin Klein logo remains the most desired for make underwear.

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 BRAND FACT FILE: BENETTON

BRAND FACT FILE: BENETTON

Website: www.benetton.com Founded: 1965 Country of origin: Italy Brand fact 1: Benetton’s 1990s advertiser campaigns using Oliviero Toscani gained more column inches than any previous advertising campaign in history. Brand fact 2: The brand was founded with no market research whatsoever. Brand fact 3: The company produces more than 200,000 items of clothing a day.

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 BRAND FACT FILE : ABSOLUT

BRAND FACT FILE : ABSOLUT

Website: www.absolut.com Founded: 1879 Country of origin: Sweden Brand fact 1: Absolut’s first advertising campaign began in 1981. It is still running. Brand fact 2: In 1985 Absolut blurred the line between art and advertising when they commissioned Andy Warhol to paint the bottle. Brand fact 3: All Absolut Vodka is produced in Ahus, Sweden. […]

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 BRAND FACT FILE: CAMPBELL’S SOUP

BRAND FACT FILE: CAMPBELL’S SOUP

Website:www.campbellsoupcompany.com Founded: 1869 Country of origin: USA Brand fact 1: Campbell accounts for 85 per cent of all condensed soup in the United States. Brand fact 2: It became a brand icon in 1962 when Andy Warhol used their imagery for one of his most famous artworks.

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 BRAND FACT FILE: CLARINS

BRAND FACT FILE: CLARINS

Website: www.clarins.com Founded: 1954 Country of origin: France Brand fact 1: Massage oils were the first Clarins product range. Brand fact 2: All Clarins packaging includes descriptions in French, highlighting its Gallic identity.

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