BRAND FACT FILE: BENETTON
Website: www.benetton.com Founded: 1965 Country of origin: Italy Brand fact 1: Benetton’s 1990s advertiser campaigns using Oliviero Toscani gained more column inches than any previous advertising campaign in history. Brand fact 2: The brand was founded with no market research whatsoever. Brand fact 3: The company produces more than 200,000 items of clothing a day.
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