LG Electronics has launched a new range of AI-powered home appliances across the Middle East and Africa, aiming to strengthen its market position amid rising competition. The products were unveiled at LG InnoFest 2026 MEA in Abu Dhabi, themed “Innovation, Forward Together.”
The lineup includes advanced laundry solutions such as the 29-inch LG SIGNATURE WashCombo™, WashTower™, and a new 27-inch washer-dryer featuring DUAL Inverter HeatPump™ technology for energy-efficient drying. LG also showcased front-load washers with AI Direct Drive™ motors and smart load management.
In the kitchen segment, LG introduced refrigerators with AI Fresh technology, bottom-freezer models, the SolarDOM™ Microwave Oven, and dishwashers with QuadWash® Pro and AI SenseClean technology. Premium built-in products, including the Wide Combi refrigerator and Inverter ProBake™ oven, were also displayed.
The exhibition highlighted AI-driven cleaning solutions, such as the Wet & Dry stick vacuum with automatic water supply and robot vacuums with high-temperature steam mopping.
Hyoung Sub Ji, LG West Africa President, said the launch demonstrates the company’s commitment to delivering locally optimized, user-centric solutions and creating lasting value in MEA markets.
