In a major stride towards improving public health and reducing the burden of malaria in Nigeria, LG Electronics has partnered with AXA Mansard Health to launch a free malaria insurance programme for Nigerians, especially LG customers.
The groundbreaking initiative forms part of LG’s “Life’s Good Care Campaign,” a corporate social responsibility project aimed at fostering healthier communities and providing essential healthcare support to families across the country.
Nigeria continues to battle one of the world’s highest malaria rates. According to the World Health Organization (WHO), the country accounted for 26% of global malaria cases in 2023, out of nearly a quarter of a billion infections worldwide. Data also reveals that Nigeria bears approximately 27% of the global malaria burden, with over 60,000 malaria-related deaths recorded in 2021.
Recognizing this urgent public health challenge, LG Electronics and AXA Mansard Health are combining resources to ease the financial strain of malaria treatment and improve access to quality healthcare services nationwide. The free insurance package covers treatment costs, telemedicine consultations, and access to prescribed medications through accredited pharmacies. It is also designed to enhance public awareness about malaria prevention and early diagnosis.
Speaking during the official launch held at Victoria Island, Lagos, Mr. Hyoung Sub Ji, Managing Director of LG Electronics West Africa, said the initiative underscores the company’s dedication to enhancing lives beyond the scope of technological innovation.
“Malaria remains a serious health and economic challenge for millions of families. Our commitment goes beyond delivering cutting-edge products — it’s about improving lives. Partnering with AXA Mansard allows us to deliver practical healthcare protection to those who matter most: our customers and their communities,” he said.
Under the partnership, LG customers will gain access to AXA Mansard’s Standard, Classic, and Premium Malaria Care Plans. These plans will offer beneficiaries the opportunity to consult licensed doctors remotely through telemedicine services, access prescribed medications from approved pharmacies, and enjoy free drug delivery within Lagos. The Premium Care Plan further extends coverage, providing comprehensive malaria insurance and access to over 1,000 hospitals nationwide, ensuring that customers can receive care wherever they are in Nigeria.
Mrs. Jumoke Odunlami, Chief Distribution Officer of AXA Mansard and Director of AXA Mansard Health, described the partnership as a vital step in expanding the company’s reach and contributing meaningfully to Nigeria’s malaria eradication efforts.
“By working with LG, we are able to extend our malaria insurance coverage to more families and communities. This initiative represents a significant contribution to the fight against malaria and the drive to improve healthcare accessibility nationwide,” she said.
Also speaking, Olusesan Ogunyooye, Head of Marketing at AXA Mansard, emphasized that the project aligns with the insurer’s broader vision of increasing insurance penetration and promoting wellbeing across the country.
“We want every Nigerian life to be protected. Through this initiative, we are ensuring that healthcare is accessible, affordable, and within reach — because every life matters,” he stated.
Yeeun Kim, Assistant Product Manager, Eco Solutions at LG Electronics, expressed satisfaction with the partnership’s progress, highlighting its potential to make a lasting impact on malaria reduction efforts in Nigeria.
“It’s an honour to be part of this initiative. Seeing it come to life after months of collaboration is truly fulfilling. We believe it will save lives and reduce the number of malaria-related deaths significantly,” she added.
The launch event brought together key executives from both companies, reaffirming their joint commitment to leveraging innovation and partnership for social good. With this initiative, LG Electronics and AXA Mansard Health are not only offering financial protection but also contributing to the national agenda for improved public health outcomes.
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LG Electronics, AXA Mansard Launch Free Malaria Insurance Initiative for Nigerians
ShareIn a major stride towards improving public health and reducing the burden of malaria in Nigeria, LG Electronics has partnered with AXA Mansard Health to launch a free malaria insurance programme for Nigerians, especially LG customers. The groundbreaking initiative forms part of LG’s “Life’s Good Care Campaign,” a corporate social responsibility project aimed at fostering…
