Hilda Baci Joins Scanfrost as Brand Ambassador

Scanfrost, one of Nigeria’s most trusted brands in home and kitchen appliances, has unveiled Guinness World Record–winning chef and celebrated culinary entrepreneur, Hilda Baci, as its newest brand ambassador.

The partnership celebrates Hilda’s inspiring story of passion, excellence, and perseverance — values the company says align perfectly with Scanfrost’s long-standing commitment to reliability, innovation, and quality.

From her record-breaking cook-a-thon to her growing influence in the culinary and lifestyle space, Hilda has continued to represent the creativity and resilience of the modern Nigerian.

Speaking on the collaboration, Mr. Ajit Nair, Group Managing Director of C.G.C.L., expressed delight in welcoming Hilda to the Scanfrost family.

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“We are delighted to have Hilda Baci join us. Her authenticity, energy, and entrepreneurial spirit reflect the very values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond,” Nair said.

In the same vein, Mr. Ashok Dimri, Business Head of C.G.C.L., described Hilda as a symbol of resilience and creativity.

“Hilda’s influence goes far beyond the kitchen. She embodies ambition, innovation, and determination — the same qualities that define every Scanfrost product. This partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives,” Dimri stated.

Reacting to the announcement, Hilda Baci said working with Scanfrost feels personal and deeply symbolic.

“Scanfrost has been part of our homes for generations. Partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and true Nigerian living — everything I stand for,” she said.

Also speaking, Mr. Alfred Jarikre, Marketing Manager of Scanfrost Nigeria, noted that the partnership is more than just a brand endorsement.

“Hilda brings a youthful, vibrant, and dynamic energy to Scanfrost. This collaboration is about storytelling — showing how everyday Nigerians can make the most of their moments with Scanfrost,” Jarikre explained.

As part of the partnership, Hilda will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle projects across Nigeria, focusing on themes of food, family, and home innovation.

With over four decades of presence in Nigeria, Scanfrost remains a leading name in home and kitchen appliances, offering trusted solutions across cooking, cooling, laundry, and small household equipment.