The Japan External Trade Organization (JETRO) has shown a keen interest in collaborating with Nigerian startups, particularly in the tech sector.
During the opening ceremony of the Lagos International Trade Fair on November 1, JETRO’s Managing Director and Trade Commissioner, Takeshi Oku, emphasized Japan’s dedication to supporting Africa’s largest economy. He noted that Japanese firms are eager to strengthen their foothold in Nigeria, recognizing the nation’s crucial role in West Africa.
“Nigeria is the gateway to West Africa, so we focus on the Nigerian market as part of our commitment to Africa,” Oku stated, highlighting the significant trade relations between Nigeria and Japan. He pointed out that the trade balance is notably substantial.
The 10-day trade fair, which commenced on November 1, features approximately 41 Japanese companies under the theme ‘Connecting Businesses, Creating Value.’ Oku remarked that this marks the ninth participation of Japanese businesses in the fair, indicating growing interest.
Additionally, Oku announced a new initiative aimed at fostering partnerships between Japanese and Nigerian businesses, stressing that one of JETRO’s missions is to facilitate beneficial collaborations between startups in both countries, particularly in technology and related fields.
He provided examples of Japanese investments in Nigeria, mentioning well-established brands in the automobile, food, and beverage industries. Oku highlighted Ajinomoto, a local food seasoning brand, which operates a factory in Nigeria. He also noted that a Japanese beverage company is set to commence operations at its new facility in Ogun State, reaffirming the commitment of Japanese companies to the Nigerian market.
