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The ‘I Rise, We Rise’ campaign by Chivas Regal represents a bold and innovative approach to celebrating collaboration and creativity within the Nigerian creative community. By partnering with talented individuals such as BNXN, TG Omori, and Sore Adebisi, Chivas Regal is highlighting the importance of mutual support and teamwork in achieving success.

The involvement of these creatives in leading insightful discussions and exploring the challenges and opportunities facing the next generation of creatives adds a valuable and inspirational element to the campaign. By focusing on nurturing talent and fostering a supportive community, Chivas Regal is aligning itself with the values of collaboration and excellence.

The inclusion of interactive events, workshops, and digital initiatives underscores Chivas Regal’s commitment to inspiring and empowering aspiring creatives, providing them with the tools and resources needed to thrive in the creative industry. By showcasing the campaign across various platforms, including digital and social media channels, Chivas Regal is reaching a wider audience and creating a platform for meaningful engagement and dialogue.

Overall, the ‘I Rise, We Rise’ campaign by Chivas Regal is a testament to the brand’s dedication to supporting creativity and collaboration, and it is poised to make a positive impact on the Nigerian creative landscape.

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Boluwatife Olu-Kings Ayobami

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