For 75 years, the United Bank for Africa Plc, UBA, has exhibited commitment in delivering exceptional service and driving global impact by building people, businesses, and communities, standing strong on a legacy of trust and unwavering dedication. Known for its customer-centric policy, Chiemelie Ezeobi writes that for Africa’s global bank, this primary strategy is achieved through the deployment of three key levers – People, Process and Technology while emphasising the core values of Enterprise, Execution and Excellence.
Whatever stability I have today started from UBA.” Those were the words of Sir Olatunde, a devoted shareholder, who gave this testimonial at the recently held United Bank for Africa (UBA) Plc 62nd Annual General Meeting (AGM) in Abuja, Nigeria, to the admiration of the Group Chairman, Tony O. Elumelu (CFR), board members, executive management team and others.
Re-echoing this sentiment were Dr. Faruk and Mr. Hamza, also shareholders, who literally have UBA on their heads as their passion is as strong as the unreserved dedication to customers and shareholders in their 75 years of banking Africa. The AGM came at the tail of the global celebration of UBA at 75 when the bank rolled out the gong to commemorate over seven decades of renaming.
a strong brand, renowned for innovation, agility, excellence in service delivery and value creation, essentially dominating the global financial sector.
Since 1949, the bank has been committed to building people, businesses, and communities, delivering exceptional service, creating value for their shareholders, and shaping a brighter future together
To commemorate the auspicious occasion of its 75th anniversary of exponential growth, the bank held a hybrid world press conference on May 20, 2024, where the Group Managing Director (GMD), Mr.Oliver Alawuba first appreciated those whose sacrifices, contributions, support, and guidance over the years, shaped the bank. He also honoured the Group Chairman for his visionary push in 2005 to get the bank to its present status, just as he commended the bank’s teeming customers around the globe.
He said: “You meet several people, they will tell you that they are third or fourth generation of UBA customers in their families, that their grandparents and parents were customers of UBA and their children currently carry UBA ATM cards, enrolled on our mobile banking and LEO chat bot banking. This is the strength of UBA.
“This milestone is not just a celebration of longevity, but a testament to resilience, innovation, and unwavering commitment to excellence that have defined UBA’s journey over the decades.
across Africa, especially in Oil and Gas, Infrastructure Finance, Agric, and Commodity/Export, and this positions them as a preferred partner for structured solutions to key governments and corporates operating in/into Africa.
It is essential to note that its mission is to be a role model for African businesses by creating superior value for all their stakeholders, abiding by the utmost professional and ethical standards, and by building an enduring institution while leaning on its vision to be the undisputed leading and dominant financial services institution in Africa.
At UBA, under the Chairmanship of serial entrepreneur and philanthropist, Tony Elumelu, the strategic intent of the bank has been continuous focus on the customer as the undisputed employer. This primary strategy is achieved through the deployment of three key levers – People, Process and Technology.
Not done, the bank also emphasises the core values of Enterprise, Execution and Excellence and aims to be the leading financial services institution as well as the undisputed Sustainable Financial Institution in Africa, all targeted towards maximising customer satisfaction while engaging in some key strategic alliances.
With plenty laurels to show for its excellence and diligence, including the Best Digital Bank in Africa and African Bank of the year, the bank has created a corporate culture founded upon strong organisational values and performance-driven operating standards.
It’s pertinent to state that the bank continues to enjoy an international reputation for excellence as a result of its commitment to constant innovation as a means of enhancing the image of the brand.
Given all that has been achieved in the past 75 years, the bank is not resting its oars to sustain the gains made. In fact, it was UBA’s Group Deputy Managing Director, Muyiwa Akinyemi, who put it succinctly.
He said: “We are committed to offering value that enhances the experience of our customers, while solidifying our position as a forward-thinking institution.
“Additionally, our intentional commitment to global sustainability principles, corporate social responsibility with significant impact across Africa through initiatives in education, healthcare, and environmental sustainability.
“We look forward to another 75 years, 100 years of impact; to our people, businesses, and communities across the globe. Together, we will continue to uphold our core values of Excellence, Enterprise, and Execution, driving sustainable growth and successes.”
