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Website: www.absolut.com

Founded: 1879

Country of origin: Sweden

Brand fact 1: Absolut’s first advertising campaign began in 1981. It is still running.

Brand fact 2: In 1985 Absolut blurred the line between art and advertising when they commissioned Andy Warhol to paint the bottle.

Brand fact 3: All Absolut Vodka is produced in Ahus, Sweden.

Brand fact 4: The largest export market is the US where close to 73 million litres were sold in 2003.

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Kehinde ALAYANDE

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