The African Brands
Experts in brands have opined that authenticity, and integrity are factors necessary to building a lasting brand in Africa.
Brands experts stated this at African Brands CEOs Forum organised by The African Brands Media Limited on Friday October 27, 2023 at The Civic Center Victoria Island, Lagos.
Akpo Gordon said CEOs needs to be authentic to build Brand equity. According to her, it is important to be who you are because if you are not who you claim to be, when customers try the brand and it is not what they want, they will leave it and it may lead to a collasption of such brands. “Brands are to sell itself not you selling. It must be built on integrity.”
Adding, Victor Ademola Dairo, urge brands to opted for collaboration and work with agency to help their brands live and grow.
Also, brand CEOs should keep reinventing, welcome competive advantage, market, and give additional to your brands if your brands is not selling.
The Africa Brands CEOs Awards is aimed at celebrating Visionary Brands Leaders. It is a special recognition honour given to Visionary Brands CEOs which are Best Brand leaders.
The event was organised by The African Brands Media Limited. Their purpose was to unite all Brands CEOs across Africa and to bring them under the same roof to discuss common interest-sustaining their Brand Equity.
It was held on Friday, October 27, at The Civic Center Victoria Island, Lagos.
