Kehinde ALAYANDEWebsite: www.muji.com
Founded: 1979
Country of origin: Japan
Brand fact 1: Muji’s range offers over 5,000 products.
Brand fact 2: Muji’s catalogue represents nearly all of its marketing expenditure.
Brand fact 3: One of the most successful recent projects was Naoto Fukasawa’s CD player. The product sold 50,000 units in the first eight months, taking 0.6 per cent of the Japanese CD player market.
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