Kehinde ALAYANDEWebsite: www.cosmopolitan.com
Founded: 1886
Country of origin: USA
Brand fact 1: Cosmo women spend over US $1 billion a year on fashion.
Brand fact 2: Saatchi produced a 45-second TV commercial to launch the new brand.
Brand fact 3: The relaunched Cosmo’s first print run of 350,000 was sold by the end of publication day. A further 450,000 copies were printed, and sold out within two days.
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