To make list of The Africa’s Most Valuable Brands, the Brand had to be available and be easily recalled in at least one other country other than their domicile market.
The African Brands Media Ltd. a leading Brands Magazine is set to unveil The Africa’s 100 Most Valuable Brands 2023.
The event which is organised to showcase Brands Achievement to the African Audience is scheduled to hold March 29, 2023 at Sheraton Hotel and Towels, Ikeja, Lagos.
The covener, Mr. Desmond Esorougwe in a release statement said, “The Africa’s 100 Most Valuable is a Special Report which is an exclusive ranking of Africa’s Best Brands with the aim of showcasing Brands Achievement to the African Audience.“
“It is a consumer led survey that establishes Brands preferences across the continent.” He added.
The CEO, Esorougwe, disclosed that the Research for the selection was conducted by the Editorial Board of The African Brands Magazine.
According to him, the Editorial Board Magazine of the African Brands Magazine conducted the survey in 23 countries covering all Africa’s economic regions which collectively represent at least 75% of the population and GDP of Africa.
The Editor in Chief, Esorougwe, also disclosed that these countries Brands are among Brands across Africa or within the region Mobile interviewing has proven to be the most effective way to reach Africa Consumer because of the high penetration of mobile as a primary mode of communication.
He said to make list of The Africa’s Most Valuable Brands, the Brand had to be available and be easily recalled in at least one other country other than their domicile market.
“Given the fragmentation and prolife station of local media, the media list is now focused only on truly Pan Africa Countries. Overall, The Most Valuable Brands is based on the most rigorous consumer led methodology consistent with global best practices and the most representative and comprehensive study and ranking of Brands in Africa,” he said.
The African Brands is a Leading Brands magazine providing Opinions, Research and News relating to various Brands across Africa. Its reputation is anchored on its history of providing unbiased Brand news and informed Commentary and insight on Brand Strategies, Campaign and trends of Africa Brands.
Established in 2016, The African Brands has earned the trust of its audience around Africa as the provider of Brand news, insights, analysis and intelligence. As a Leader in Brands Journalism, the magazine publishes original forward looking news and ideas.
