MEETING THE DESTINATION BRANDING CHALLENGE

MEETING THE DESTINATION BRANDING CHALLENGE

MEETING THE DESTINATION BRANDING CHALLENGE A destination brand can be developed in a variety of ways, most obviously in advertising, through direct marketing, personal selling, on websites and in brochures, but also through public and media relations, and through the cooperation of destination marketing organization DMOs with journalists, event organizers and film makers. Moreover, place […]

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 10 Most Popular Africa Coffee Brands

10 Most Popular Africa Coffee Brands

African coffee culture has recently been brewing up a storm. A heightened growth in strong, domestic consumer markets have been seen, as well as an increase incafé culture within Africa’s urban areas. With about half a trillion hot cups consumed per year, coffee is the world’s second most traded commodity. following oil. As the third […]

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 OPENING WINDOWS OF OPPORTUNITY

OPENING WINDOWS OF OPPORTUNITY

OPENING WINDOWS OF OPPORTUNITY We are in age of extremes. Our politics careen between opposite poles and politicians seem disinclined to seek the middle ground. Our economy is built to fuel growth, even as increasing numbers of people feel left behind. In 2020 it is time to reassess the American Dream. For generations, those who […]

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 WHY BRANDS FAIL

WHY BRANDS FAIL

WHY BRANDS FAIL THE 10 DEADLY SINS Letting stocks price Dictate Strategy How many dot-coms were launched with all the best intentions, only to find themselves going public far too quickly in order to cash out investors while the boom was still in progress? Similarly, how many companies have cannibalized their own future operations in […]

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 18 DIFFERENT TYPES OF BRANDING

18 DIFFERENT TYPES OF BRANDING

18 DIFFERENT TYPES OF BRANDING We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning and use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 21 different ways. (So much for the single minded […]

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 THE FUTURE IS AFRICAN

THE FUTURE IS AFRICAN

THE FUTURE IS AFRICAN I consider that Africa is simply the central, global essential continent because it is here that all contemporary challenges collide. It is in Africa that apart of the tipping world will be played.” So said Emmanuel Macron in November 2017. It was on this premise that France President decides to organize […]

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