Building Brands Africa

Building Brands Africa

Building Brands Africa For African brands to better position themselves in the continent, Schmitz says they need to leverage the defining moments in the countries in which they operate. “One need only look at the Ayoba brand campaign of MTN during last year’s World Cup to see those benefits. But not every company has the […]

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 BRANDS: AFRICAN VS THE WORLD

BRANDS: AFRICAN VS THE WORLD

The African Marketing Association defines a brand as any feature that identifies a company’s products and services as distinct from those of its competitors. It goes on to state that the concept of a brand has evolved to encompass identity insofar as it affects the personality of a products, company, or service. Companies spend millions, […]

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 SHAPING THE FUTURE OF BRANDS IN AFRICA 

SHAPING THE FUTURE OF BRANDS IN AFRICA 

SHAPING THE FUTURE OF BRANDS IN AFRICA  Here comes the African Brand Congress 2021. I am glad that Africans Brands now have a voice in the global community using the platform of the congress. The African Brand Congress has become an annual fiesta where Best Brains behind most successful and sought after Brand in Africa […]

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 Philips Consulting CEO Report Predicts

Philips Consulting CEO Report Predicts

Philips Consulting CEO Report Predicts August 2021 Normalcy for Nigeria Business Following the devastating effect of the COVID-19 pandemic on businesses globally and locally, the Philips Consulting CEO Report has forecasted August 2021 normalcy for business environment in the country to fully activate and operate optimally.  Phillips Consulting Limited recently engaged 100 Nigeria business leaders […]

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 Fintech Poses Big Threat to Banking Sector

Fintech Poses Big Threat to Banking Sector

Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele, has admitted that financial technology (fintech) companies pose big threats to the banking industry in the country. Mr Emefiele raised this alarm at the investiture of Mr Uche Messiah Olowu as the 20th President and Chairman of Council of the Chartered Institute of Bankers […]

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 ‘Fintech will improve Savings Culture’

‘Fintech will improve Savings Culture’

Despite the spending pattern of Nigerians, experts have said financial technology (Fintech) will improve the savings culture of citizens. Fintech experts, who gathered in Lagos, during an interactive session with journalists, said with the introduction of fintech apps in the country, the savings culture of Nigerians is gradually increasing, and improving. They said the COVID-19 […]

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 Lender Forecasts Opportunities in Agric, Fintech, Others

Lender Forecasts Opportunities in Agric, Fintech, Others

Harps on digitization for increased productivity post-COVID-19 A lender in the Nigerian financial sector, Nova Merchant Bank Limited (NMBL), has said there are viable opportunities in the country’s agriculture, financial technology (fintech), healthcare, and telecommunication sectors, even with the ongoing COVID-19 pandemic. According to the Bank, these sectors are clear winners in the market, and […]

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